Crafting your Narrative

our process

Our process

At Finlay Films, we transform your vision into a compelling visual narrative by immersing ourselves in your brand and understanding what makes it unique.

We craft your story with intention, defining its tone, audience, and purpose to ensure every shot has meaning.

We identify key players and their motivations, creating characters that captivate and engage.

By weaving conflict into the plot, we maintain a dynamic, engaging experience that keeps viewers invested.

Our focus on emotional depth allows us to create stories that resonate beyond the screen, leaving a lasting impact on your audience.

Setting the Scene

We start by listening, setting the stage by delving into the heart of what you do. This discovery meeting helps lay the groundwork for us to understand and select the best narratives we will unfold.

Unlocking the Narrative

We’ll leverage the discovery meeting by establishing our 5 carefully selected keywords that will set the tone, audience & intention of the story going forward. There is no production without intention, and shooting with intention is something we take seriously.

Finding Our Stars

Every memorable film has unforgettable characters. This isn’t just about identifying key players; it’s about fleshing out our hero’s desire & motivation, and the journey they undertake, ensuring they will captivate your audience from the start.

The Plot Thickens

We’ll establish clear conflict to draw the audience into your story quickly and keep viewers on the edge of their seats. Understanding conflict is the most crucial element that adds depth to your narrative, making it more engaging and relatable.

Beyond the Screen

What sets our approach apart is the emotional depth and engagement we aim to achieve. This isn’t just about crafting content; it’s about creating narratives that touch hearts, inspire change, and resonate on a deeply human level. By focusing on authenticity and connection, we aim to produce stories that transcend the ordinary, offering an unparalleled experience to your audience.

SERVICES / DELIVERABLES
01

RESEARCH & STORY STRATEGY

We’re committed to understanding your unique needs and goals before we ever get into the creative. A series of conversational deep dives provide the insight needed to accurately represent your brand, paving the way for a smooth creative development & production process.

02

CREATIVE DEVELOPMENT

Effective storyboarding and creative planning are essential for producing a compelling video. Our 3-step process adds value by seamlessly leveraging keywords & character briefs & a science-based storyboarding format designed to capture AND hold the viewer’s attention.

03

CINEMATIC PRODUCTION

Professional production quality is a significant value-add, ensuring the final product stands out. We’ve assembled a top-level creative team with 30 years of experience in cinematic lighting, sound design, camera operation & post-production excellence to bring your story to life.

04

RAPID TURNAROUND

We understand that speed in delivering high-quality video assets can be crucial for marketing timelines. Our efficiency in story strategy, planning & production guarantees quick turnaround of video assets within days of filming, allowing deployment of assets almost immediately.

05

MARKETING TOOLKIT

We remind our clients that…unless you’re Marvel…a single video post won’t cut it. Additional cut-downs optimized for social media, ads, and other marketing efforts maximize the film’s reach and utility, ensuring you get the most from your investment.

06

LAUNCH
STRATEGY

Social media & email marketing can be overwhelming & complex. We’ll help leverage your video assets with an effective launch strategy to maximize the impact of your film & boost audience engagement across all platforms, maximizing the impact and ROI of your investment.

Key Differentiators

Brand Diffferentiators

Tailored solutions for niche markets

Our deep market understanding allows us to provide customized solutions that address specific business challenges and opportunities.

Sciene-backed storytelling

We use psychological principles and data-driven strategies to create compelling content, setting us apart with a sophisticated approach.

Trust-building video marketing
strategy sessions

Our strategy sessions foster strong relationships and trust by accurately representing our client's visions.

Rapid turnaround with high Quality

Our team has spent a combined 30 years managing complex production needs & demanding time constraints while leveraging advanced knowledge of high-quality cinema tools, enabling us to deliver maximum impact in a short amount of time.

MARKET POSITION
MUSICAL EXPERTISE

Music is integral part of conveying the right emotion & tone for narrative storytelling. Our 30-year mastery in music performance & orchestration uniquely equips us to convey intricate ideas with emotional depth and a nuanced sense of detailed audio integration.

THOUGHT LEADERSHIP

As storytellers and filmmakers, we lead the creative process, allowing clients to focus on their business. We handle the research, development, and innovation, positioning ourselves as thought leaders so clients don’t need to understand the science behind it. This ensures they receive compelling narratives without the hassle.

MUSICAL EXPERTISE

Music is integral part of conveying the right emotion & tone for narrative storytelling. Our 30-year mastery in music performance & orchestration uniquely equips us to convey intricate ideas with emotional depth and a nuanced sense of detailed audio integration.